Starbucks products belong to the premium price range. Starbucks Core Competencies. Brand loyalty is the main competitive advantage for the company. Starbucks, I would argue that their two core competencies are the quality of their product and their service. Prahalad and Gary Hamel Starbucks’s Core Competencies: It is also the most recognized brand in the coffeehouse segment. Through research Starbucks’ core competencies are found, and on elaborated. Core competencies are essential to the success of Starbucks in the long term. Nevertheless, Starbucks strives to achieve a competitive advantage in the market through a set of core competencies that include exceptional customer services achieved through a high level of employee motivation, focus on product quality, and strong … & Garry, 1990). Keeping customers desire and attention is very important for any business. Core competencies and competitive advantage. Till the mid-1980s, Starbucks was selling only coffee beans, which the consumer could buy and take home, grind and prepare their own coffee. Evaluating and Prioritizing Opportunities 5. Authentic quality was one of the core value propositions of Starbucks from the very beginning. The distinctive competencies which sets Starbucks apart from other coffee chain outlets: Quality and variety of Coffee: The Starbucks coffee is brewed from the best of the coffee beans in the world. Download this essay on Starbucks Core Competencies Goal project Being conduct and 90,000+ more example essays written by professionals and your peers. In 2013 Fortune Magazine ranked Starbucks 91 st in the best global brands. Those competencies are researched in the competitive set with the main competitors of Starbucks’ as well, via basic benchmarking there has been determined where Starbucks is within the market. Table of Contents Introduction 4 Core competencies 5 Key competitors 9 Source: The Core Competence of the Corporation by C.K. Proctor and Gamble. As the core competencies are the source of competitive advantage and they are lead to the development of products and services (C.K. For Starbucks, it's competitive advantage is very impressive. Starbucks Core Competencies Starbucks core competencies are its global brand recognition and equity, its aesthetic appeal and concepts of its stores, its human resource management and company culture and its customer loyalty and cult following. Starbucks choose the right kind of beans and roast them in different degrees to create variety of flavours for the customers. Core competencies: Starbucks example 3m 21s Focusing with core competencies 3m 24s 5. Their core competencies would be marketing and product development, and their primary competencies are the ones they're going to play to first. Core competencies of Starbucks and their Competitive Advantage Aesthetic appeal, Customer experience and Cult status: The “Starbucks Third Place Experience” serves as a competitive advantage for the company. Essay Starbucks Innovation Competencies Last Year I Wrote and 90,000+ more term papers written by professionals and your peers. However, the demand for its products is still strong and so is customer loyalty because of steady focus on product quality. Customer service: Starbucks is a customer centric brand and therefore maintains the highest level of focus on customer service.