Thanks Helena, pleased you found it helpful , Hi Lilach, very useful article. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. I didn’t know guides.co and some of the other tools, while I am quite familiar with the domain. These standout apps, platforms and interactive content encourages engagement from readers, viewers and listeners. It's a great tool for creating interesting ways to add leads to the top of the funnel, whilst staying away from the overused free PDF guides, etc. Hi Lilach, this is a great list! Interactive experiences designed for engagement. Let me know in your comments and please share if you enjoyed the post:), Great article Lilach, if you want to use interactive content combined with social media and real-time experience check our tools at 4screens.net. MapMe is a tool that helps you “tell better stories” by using maps, videos, images and words. Users love taking and sharing quizzes. For content markers, the most coveted real estate on earth is a top position in Google’s search results. Embedding your content opens gateways of opportunities and audience reach that wouldn’t be possible through pasted content or visuals. It’s called Unicheck – unicheck.com. Some are dead simple web-based tools you can use to whip up a poll or quiz in seconds, while some are companies that will work with you to create stunning original content. It’s a platform where you can easily create interactive polls, surveys, personality tests, video quizzes. Your e-mail address will not be published. Content Tools Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads. You can run anything that’s be created on social media and mobile devices, and Votion integrates with a number of other platforms. To help you create that calculator, you can use a tool like Calculoid – you don’t need any coding skills to use it and create your first interactive calculator. What is an Authoring Tool? Greg Roth January 30, 2020 . Would love if you wanted to check out Weld as well. Based on Fukasawa theme by Anders Norén. With H5P, authors may create and edit interactive videos, presentations, games, advertisements and more. Qzzr is a tool that makes great looking customizable quizzes incredibly easy. The future of content has slowly been pointing more and more towards interactive content. That's where interactive content comes in--from quizzes to contests and giveaways. Thanks Stefan. Apester has understood the art of creating engaging content – content that is visual, interactive, concise, available across channels, and available on demand. Content may be imported and exported. A standard JPEG image appearing on NYmag.com, it features an appealing, gluten-free taco with all the trimmings. Their drag and drop builder is very easy to use and another useful thing is that you can integrate with all kinds of systems, such as Pardot, HubSpot and SalesForce in order to make the most out of your content and generate more leads. Consider this taco: Image source. LeadQuizzes is a tool that you can use to create and build quizzes to share with your audience on your website or via social. The Best Interactive Content Building Tools For Digital Marketing In 2020. Events need an engagement before the show even begin. I enjoyed your suggested tools. into interactive experiences: add animations and transitions to your PDF and even include a lead form to generate more leads. How has it impacted your engagement and conversions? H5P enables existing CMSs and LMSs to create richer content. Here are some of the best tools to help you easily create interactive content on your website: SnapApp is an interactive content marketing platform that allows you to create all kinds of cool interactive content. It’s no longer only about promotion and selling tickets. You can also check out Dot.vu. Thanks Liliach, this was really useful! As your consumers move closer to a purchase, you can continue to engage them with high-quality, interactive content. Users can also add their locations to the map, so they can get more involved in the process. Thanks Piotr, I’m not familiar with your tool. Learn how to create engagement and take advantage of users activity. Apester is a tool that allows you to easily create polls, surveys, personality tests, video quizzes, and a whole lot more to engage with your audience. When it comes to video and eCommerce stores, WebyClip can be the tool to really skyrocket engagement and interaction. Some of the most popular types of interactive content are quizzes. An authoring tool is a software program that enables you to easily create interactive lessons and quizzes. Event marketing becomes a multilevel process. Here, you’ll find 15 software tools you can use to create interactive content to engage your consumers and build brand loyalty. Start bringing some of these into your marketing mix and there’s little doubt you’ll start seeing an increase in engagement. The colors are rich and … Blame cogdog. One of the most popular types of interactive content today is a quiz. It also enables you to provide more content to your target audience and encourages participants to share their outcome with their nearest and dearest. There is also Queezly which is a very easy to use app that helps to create 4 types of interactive contents: quizzes, polls, personality tests and ranking lists. Whether you are attempting to embed a quiz or contest or create a whitepaper, ebook, or information guide, there are several tools on the market that can help you to successfully integrate the interactive process into the content you are creating for internal and external clients. Ceros highlights the fact that you don’t need any design skills to make highly engaging and interactive content, they handle all of that for you with their design studio. Whatever your mission, there are now free interactive tools to help you build engaging educational experiences for your constituency and donors. During the awareness stage, making users aware that they have a problem is key. Qzzr is a tool that makes great looking customizable quizzes incredibly easy. Interactive Content: Calculators and Tools Beyond quizzes, practical and useful content always does well. PlayBuzz calls itself a “digital publishing platform” it’s goal is to allow marketers to create content that is optimized for engagement, interaction, and sharing, especially across social media. With more and more businesses investing in it, the market is getting beyond saturated. For example, you can use it to create interactive videos and infographics, calculators, quizzes and contests and these are just some of the types of content available. Hi Vesa, thanks so much for your comment, glad you found the post useful:) Interactive content is a great way of diversifying your content and providing more value to your fans and readers. Allows you to take advantage of real-time data, present them in an active way, easily embed and download. They offer interesting options for lead generation. View Case Study Thank you for the great info, much appreciated! Hi, Lilach! Zaption is an interactive video tool designed to engage learners (of all types) by prompting them with clarifying questions throughout an educational video. Qzzr can be both embedded on your own website and easily shared on social media like Facebook, which can help really drive traffic through social channels. Interactive content does this very well because it differentiates you from your competition. With ThingLink, you can actually embed content (like videos, text, and other images) inside another image. I was wondering if you tried Sumappz? With Guides.co, though, you can take things a bit further and create a more interactive, fun to read guide. How to re-engineer your business mindset and pave your way to success, Generate more leads and sales from your content. A very simple and effective way to engage your website visitors – and, by the way, also a great way to boost your organic traffic – is to embed a calculator on your website: a calculator that is, of course, relevant to your audience. Playbuzz is an interactive content tool that works for publishers, advertisers and content creators. Thanks Lilach! [sc_fs_faq sc_id=”fs_faqtpqpudos8″ html=”true” headline=”p” img=”” question=”What is interactive content?” img_alt=”” css_class=”” ]Interactive content is a type of content that gets the audience to interact; rather than just watching, reading or listening, interactive content requires active participation from the reader/viewer.[/sc_fs_faq]. c… Interactive videos can include click-throughs to landing pages, quizzes, or play certain sections based on the viewer’s choices. Also my fav tools in use are SnapApp, Guides.co. You can use one of their thousands of fully-customizable templates to create anything from interactive infographics and interactive white papers, to contests, quizzes and calculators to get your readers to be more involved and engaged. Being interactive with customers has never been easier and more important than it is today. Qzzr can be both embedded on your own website and easily shared on social media like Facebook, which can help really drive traffic through social channels. You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more. I use it in case I want to be sure that my article will not contain a lot of words, similarities that unintentionally borrowed from the other bloggers. Very useful. Zembula is an interactive content creation platform for email, SMS, and social media. Interactive content tools come stacked with templates—most of which can be optimized and customized for your brand and audience. ThingLink is able to turn a simple piece of content like an image into something far more interesting and engaging. We’ve also created a countdown timer that’s sure to be a FOMO crowd-pleaser! The content builder is very easy to use, but extremely powerful. There you have it, 15 tools to create interactive content. Mapme is an interactive mapping tool that really lets you take your readers on a journey along a specific story line, news event, or travel trip. By leveraging templates, you can maximize efficiency and get content in front of your audience faster. Your e-mail address will not be published. Leadrev from SnapApp is a free interactive content tool that can help you generate more leads for your business. It features a rich interface with all the options on the front. And yes, it looks like Qzzr acquired Boombox, so will have to amend in future articles. Free interactive content tools Leadrev from SnapApp. Interactive videos are another great way to integrate interactive content, utilizing the medium that's showing the most reach and engagement of any content type. This is exactly information i needed. Brackets are for more than just March Madness, and it’s one of the more fun ways to get your readers and potential customers really involved. Given the challenges in the process of creating interactive content types, H5P offers an efficient and easy-to-operate solution. Ion Interactive offer an impressive list of different types of interactive content. Once your customer clicks the product, they are brought directly to the storefront to buy it. Content Marketing templates, strategies and tips, Sales tips, planning, business development & lead generation. Five Interactive-Content Tools to Engage Your Audience and Generate Leads. You can also try Queezly and why not adding it to your awesome list! The interactive content tools can generate several business opportunities for those who apply them in a well-planned and well-structured Content Marketing strategy. Distance teaching tools like FlipHTML5 is required to write more interactive content for distance education. When it comes to creating different kinds of interactive content, there are companies that specialize in this area. Storymap is a tool developed by the Knight Lab and dedicated to tell stories that unfold in various locations. Take everything from video to pdfs to images and text and make it far more engaging to your readers by bringing them on a “content journey.” RooJoom designed  their tool with the idea of creating the maximum amount of “stickyness” and it also even lets site visitors create their own content as well. It too allows you to choose between predefined templates or a completely clean canvas, but what is interesting about it is that allows you to … Tips and strategies for generating sales, whatever your niche is! It is an online platform that provides free storytelling tools for creating an engaging user experience. LeadQuizzes is a quiz and survey creator catering to marketers and businesses. Interactive Content Provides Better Data to Optimize Your Buyer Persona and Your Sales Funnel Believe it or not, interactive content can prove remarkably effective at every stage of the sales funnel. Ion Interactive is one of the most complete tools for producing interactive content. 2017 is a busy year in content marketing. Whitney. In this blog post, I’m going to share my favourite 10 tools to help you create interactive content for your website. Read the full article at MarketingProfs. HubSpot’s Website Grader . Recreating custom versions for separate websites and platforms inflates the costs of interactive content types. Twitter. We use cookies to ensure that we give you the best experience on our website. Share rich content. It’s those brands that have embraced interactive content who have seen more engagement from their consumers, and that engagement often leads to more sales. If you prefer to start from scratch, no problem. Brackify is both set to be shared easily on social media and can also be completed on mobile devices. The tool is all about helping you catch more leads through the use of this simple, yet extremely effective form of interactive content: quizzes and surveys. Besides, I’d like to add online plagiarism checker to this list. If you don’t have time for crafting interactive content and you want to delegate that responsibility, you can rely on the ContentTools team. Your readers will then have to click to go to the next page and they also have the ability to leave comments, ask questions and interact with other users on the platform. Thanks Whitney Love your suggestions – will definitely check out Unicheck, sounds awesome . Awareness content can create buzz around your company, get your company’s name out there and even make it memorable when it’s time for the user to make a purchase. ContentTools is a platform that was specifically designed to “help companies generate leads and engage customers through the use of interactive content.” They employ a number of different features for brands to use like a content grader, business assessments, quizzes, and even micro-sites that help collect valuable data. Ceros is a content creation platform that can be one stop shopping for marketers who are looking to create all different types of interactive content from infographics to micro-sites and even magazines. Video content has been growing by leaps and bounds the last few years, so it makes sense to want to try to capture the attention of your customers with interactive video content. This site uses Akismet to reduce spam. The platform is simple to use, simply choose the format, write (or add) your content or select content from their network, and share. H5P content is responsive and mobile friendly, which means that users will experience the same rich, interactive content on computers, smartphones and tablets alike. Infographics, quizzes, etc. You can basically create interactive, 3D maps with images and videos that will help you take your readers and visitors on a fun journey. Users can follow along with set pins that highlight a starting point on the map and can be given even more information in the form of video, images, gifs, and data along the way. The Best Interactive Content Building Tools For Digital Marketing In 2020. Twine is open-source and available as a free download for Mac OS X, Windows, and Linux; the software has been updated to a full new version since its… Interactive Video – enhancing content and understanding. Consumers today are looking for more personalized and memorable experiences. Guides are some of the most successful types of written content, as they provide lots of value to the reader. Visme is mostly used for bigger projects that are created in schools and universities. What makes this type of content so great is that it captures readers’ imaginations and makes them want to interact. Interactive content, such as tests and quizzes, keeps users hooked. Content Marketing Grader By Scoop.it. Embed your … I’m not familiar with your tool, thanks for the heads up! Scoop.it worked with ContentTools to build a content marketing grader that gives readers a customized result depending on how they answer questions. To create such interactive eLearning content, instructional designers use rapid content Authoring Tools. Content Tools is a software for creating interactive content with the purpose of engaging users and of generating and capturing leads. The next candidate on our list is Maglr, another excellent piece of software when it comes to designing interactive content. Greg Roth January 30, 2020 No Comments . Thanks for a huge comprehensive list of tools! https://www.zembula.com/wp-content/uploads/2017/08/zmbl-logo-wordmark.png, https://www.zembula.com/wp-content/uploads/2017/09/Blog_Header_New-Colors_Tools-13.jpg. With this tool, you can get awesome quizzes, calculators, infographics, maps, contests, eBooks, and other types of content in an interactive format. Brackify is a tool that lets you create two types of brackets, one called complete, and another called round by round, which is set with specific start and end dates. Infogr.am offers you over 30 types of charts, many templates and myriad of infograms created by other users. Tools for creating interactive content. For interactive quizzes and assessment, our tool Survey Anyplace is also well suited, and it is more affordable than some of the other tools – guess this is interesting for the readers . by Lilach Bullock March 25, 2020. save. Great list Lilach! Using WIREWAX, you can take your videos and make them clickable using “hotspots”, resulting in increased engagement and better click-through rates. Hi Svana, many thanks for your comment I wasn’t familiar with Dot.vu, will definitely check it out. The best part is that you won’t bother creating them. Its already become hugely popular on social media channels like Facebook. This is one of the finest distance learning tools that can convert any PDF, MS Office, or other files into flipbooks in multiple different languages. I’d say it’s in the same space as Ceros/SnapApp, but easier to use: I’ve never heard of any of these, and often thought of trying to get my reders more involved. With a wide selection of templates and pre-fabricated content, the platform allows you to develop and publish your piece in less than 60 minutes. The content becomes attractive with different themes, templates, logos, and animators. Votion offers interactive brackets, polls, and lists, as well as quizzes and this vs that matchups. The scoring logic is really useful, especially the "if most answers are A, give the outcome X". Interactive content offers a great way for businesses and marketers to stand out this year and get more engagement and thankfully, there are lots of great tools to help you create it easily, without any prior design experience. As I mentioned earlier, their content is designed to help you capture more leads; for example, you can add lead capture forms at the end of a quiz. You can use it to create quizzes, contests, interactive maps, interactive calculators, infographics, and much more. LinkedIn . Think of Guides.co as a SlideShare for interactive guides of sorts. Thanks again! You can publish your content to various channels, including websites, emails, mobiles and landing pages and they also provide extensive analytics for your interactive content. This tool lets you highlight specific products inside a video and then when that product is shown, your customers will be presented with that product and related products. Great article. Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Hi there, many thanks for your comment:) I wasn’t familiar with Queezly, but I will definitely check it out! Awareness-level or (top-of-the-funnel) content has many benefits. If you continue to use this site we will assume that you are happy with it. Which of these are the most compelling to you? Some of the most popular types of interactive content are quizzes. Never hear of any of them before, but definitely I have to check some of them more closely. I noticed that “Boombox is now Qzzr” so I guess they have bought Boombox or something. This directly gets your readers involved, since they have to click to move forward, and with the ability to comment on each page, you can find out exactly what they are loving. Well, of course, only so long as you create good content and the subject makes them want to take part. Here are a few of my favorite tools for creating interactive content. RooJoom is an easy way to take your existing content and transform it into something that is very interactive. You can create slides shows, insert media content like video, audio, and images. I know several tools from your list, and they are actually good. We've been using Outgrow to create interactive content for a range of clients. hello lilach i am a big fan of your article writing skills, this was really useful! Tag: interactive content Twine. The most beloved festivals, conferences, … Visual displays are generally seeing more clicks than just text on websites, so amplify that by creating your own interactive graphics using a tool like Infogr.Am. Required fields are marked *. Visme. Facebook. A SPLOT on the Web: DEU | Digital Learning Tools and Ideas. Learn how your comment data is processed. This tool makes your content unique. They take more time to develop but can drive high levels of engagement, shares and importantly links, with lasting value. Wish you a lot of subscribers, Use it to turn your PDFs (whitepapers, e-books, presentations, etc.) Nice Information Lilach, Thanks for sharing. You can interact with your audience on every stage. H5P: A Modern and Convenient Standard for Interactive Content Types. Never hear of any of them before, but definitely I have to check some of them more closely. Why bother to create online interactive educational experiences? To capture those leads, you must provide value to your audience and engage it with your content. They can generate very positive results, as long as some factors are aligned: buyer persona; market niche; products; type of interactive content; the promise of the materials; design and usability. All the tools you need to run a successful business online and improve your ROI, 10 best tools to create interactive content, The top 10 interactive content tools @snap_app via @lilachbullock, The top 10 interactive content tools @qzzr_ via @lilachbullock, The top 10 interactive content tools @mapmeapp via @lilachbullock, The top 10 interactive content tools @apestermag via @lilachbullock, The top 10 interactive content tools @ioninteractive via @lilachbullock, The top 10 interactive content tools @contenttoolsco via @lilachbullock, The top 10 interactive content tools @playbuzz via @lilachbullock, The top 10 interactive content tools @calculoidapp via @lilachbullock, The top 10 interactive content tools @leadquizzes via @lilachbullock. Apester is a tool for creating all kinds of interactive content, such as personality tests, polls, quizzes and interactive videos. Great article and a good selection of interactive tools! Everything you need to know about growing your following and engagement, Discover the best tips, tricks and strategies to boost your search engine rankings, by Lilach Bullock | Jan 16, 2019 | Content Marketing, Tools | 24 comments. There are some great tools out there to help you create these types of videos, but YouTube allows for simple video interaction cardsthat can lead your viewer to subscribe to your channel or watch a related video or playli… Here are five excellent tools you can use to create interactive content and capture leads. Great overview Lilach! This free website tool from marketing software HubSpot grades sites based on factors like performance, mobile readiness, SEO, and security. To acquire customers, you must generate leads. With Infogr.Am you can create over thirty different types of visually appealing graphics that can be easily embedded and downloaded from your website. If your brand really wants to up the amount of interactive and engaging content you put out there, check out Votion for a really simple solution. Interactive content tools allow you to make your event remarkable. Interactivity engages people with your mission and message, while educational content actually helps you to fulfill that mission. 4 Tools to Create Interactive Content in Minutes. This piece of content was featured in the Content Marketing Institute’s newsletter and generated over 4,500 leads for Scoop.it. Use the guide you’ve already created and add embedded files, images, videos and more to it in order to make it more readable. An intuitive tool to post data in interactive charts, graphs and infographics. And I’m interested in to try Mapme, Qzzr and Ceros. Our range of digital tools and platforms help Fintech and IT organisations across the world achieve their unique and challenging sales, marketing and internal communications objectives. So, how do you jump on the interactive content bandwagon? This means when your customers are enticed to click on more content within the image, they are brought even more targeted and engaging content. For example, after someone takes your quiz, they can be redirected to a targeted offer. So let’s get to know some of the most popular ones. Qzzr, as the name suggests, is a tool for creating online quizzes, easily. It is a new product from my startup and as a Content Marketer who tried maaany tools, I highly recommend it , Thanks Zuza for recommending your own tool I’m not familiar with it so will take a look . Interactive content is any type of content — such as calculators, assessments and interactive infographics, white papers and videos — that requires and encourages users to actively engage with it rather than passively consume it. They also aim to help businesses by helping them generate leads. Email. This means, there’s a big need for more diversified and engaging content – and one way to achieve that, is through interactive content. This site allows you to take a standard whitepaper and really kick it up a notch by adding videos, images, and embedded files right into the standard text. This is how it's typically formatted: While this tool is geared toward teachers, it's perfect for anyone looking to … Have you used any interactive content yet on your website? Thanks for recommendations! One big boost you’ll find from SnapApp is that it integrates with tons of other tools like CRM systems and marketing automation software to really make things flow. You will also be able to capture emails, or, if you want, can even add calls to action, in order to generate more leads for your business. SnapApp allows you to make a variety of different types of content from calculators to surveys and even infographics. Instead of simply writing your content and publishing it as is, Playbuzz can help you add all kinds of interactive elements, like videos and quizzes, into your stories/content, in order to make it more engaging and more readable. 7 Interactive Content Tools … Pinterest. It’s very easy to use and create interactive content and you can add it to your website in order to improve engagement and even make more conversions. Make deliciously engaging. Practical tools such as calculators have been neglected by many marketers. Excellent tools you can use it to your target audience and encourages participants to share favourite..., FOMO, and much more types of interactive tools to create interactive content encourages engagement from readers, and! Looking customizable quizzes incredibly easy to contests and giveaways engage your audience and engage it with your audience every! 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