This kind of content also boosts customer engagement by increasing traffic as well as conversion rates. Kudos to them! Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. Interactive products such as smartphones, iPad's/iPod's, interactive whiteboards and websites are all easy to use. Within 4 quick questions, anyone can find the results for their recommended foundation shade. They allow users to explore “Industry City”. Humor influences the people's behavior in a positive way ; normally only the left hemisphere of our brains is activated - the side we use for logic, analyzing etc. Uber’s got your back. However, parents have also become increasingly worried about the impact that it will have on their family lives. "The Disadvantages and Advantages of Interactive Media." 7 Examples of Media Literacy. They provided an incredible way to interact with the setting and fictional locations of the novel through their landing page. They provided their users with an outcome quiz titled “, The publishing house was also able to increase their user segmentation and lead retention rates as both brands would be able to retarget their customers more accurately in their future marketing campaigns. They provided their users with a quiz titled, The quiz also skyrocketed their conversion rates by 33%, to enable them to gain new leads and customers. Outgrow Blog » interactive content » 23 Best Interactive Content Examples. LinkedIn Corporation, 25 Apr. Ordinary Sculpture Turns Into Star Sower at Night The land of Game of Thrones has another trick up its sleeve! Demand Media, 10 May 2011. The click the arrows to get more info feature is one of the most stylish design elements on this website. Eileen Espresso, Patti Miller, and Christine Cordoba. Now that you’ve opened them somewhere in a new tab, here’s 20 of our favorite interactive street art examples. Interactive content helps with customer acquisition and engagement, which is why it has become a core part of the marketing strategy in the 2020s. The customers were able to gain valuable insight into how to express themselves through their fashion and persona. Brands such as Airbnb, Spotify, and IBM are just a few examples of how interactive content can be used in different industries and across different use cases. Games. They provided their customers with a calculator to determine their compulsory contribution. Simply put, it refers to the different ways to which people can process and … But that’s not all, Masculine Style was also able to gain 33,000 new leads and 134,000 visits through this quiz they built using Outgrow. [7], Interactive media makes technology more intuitive to use. [11], A couple of basic examples of interactive media are video games and websites. This plays a critical role in building relationships. Examples of Interactive Multimedia Products Media Dynamics has extensive experience developing multimedia programs application for a variety of applications. And the company was able to increase its social media and website traffic by presenting such useful information in an engaging manner. An assessment quiz of this sort was immensely useful for the company and customers alike. Examples Interactive Media Related Topics . Our cloud-based interactive video platform helps drive deeper engagement, resulting in enhanced learning and faster behavior change. Here’s the last of our interactive content examples. This quiz also worked as a promotion strategy by showcasing the brand’s extensive line of products to its customers. By observing what time zones a person has crossed and matching those to the basic known sleep cycles of the individual, the machine is able to predict when a person's body is expecting light, and when it is expecting darkness. Interactive Media is a method of various forms of communication in which programs output is depended on the user's input and the user, in turn, affects the output of the programme. The interactivity is evident because of how it solves this problem. And it’s difficult to stand out. You’ve landed on the rarest and the most inspiring list you’ll ever find: the top 5 real-life examples of truly engaging and effective interactive walls made with Intuiface. By offering this calculator on their website, Chase was able to gather relevant information to understand their audience. Interactive multimedia practice and promise. Interactive ads are a great way for marketers to really engage with consumers directly. Trendy quizzes of this sort are easily able to pick up immense numbers of shares and have high participation rates also. The device is designed to reduce the effect of jet lag on customers that often take long flights across time zones. Buzzsumo reports that fun quizzes like these are shared approximately 1,900 times, thus enabling product promotion, social media visibility, and increasing traffic for Airbnb. It is also a great way to get insight into the position they are in in the buyer’s journey to facilitate effective communication between the company and its customers. 15 Examples of Mass Communication. 15 Creative Street Art Ideas from OakoAk. We can all relate to the hassle of choosing which platform would be best suited for our interactive content marketing needs. Masculine Style is a styling consultancy for men. Interactive digital media refers to digital media that invites or accepts feedback from the viewer or listener, such that he or she is not simply a passive audience. It then stimulates the individual with the appropriate light source variations for the time, as well as an instructional card to inform them of what times their body expects light and what times it expects darkness. This quiz aimed to help men learn how they could improve upon their dressing styles according to their personalities. Another way to incorporate interactive content is to include an idea generator that would provide more suggestions and ideas for newer interactive content you can share in the future! And, Take a look at this list of 25 latest and best interactive website examples for your inspiration: 1. co to help their audience assess their knowledge of healthy food options for diabetes control. Interactive media can refer not only to media that interacts with the user, but also media that makes users interact with each other. P. 13-17. The questions focused on various aspects of a user’s personality that would provide a personalized answer as well as allow the brand to learn how to retarget their customers more accurately. Interactive print media ads created by Glacial, Nivea, Peugeot and Volkswagen. It features questions numerous useful questions for the users such as the number of birdies, length of a hit, and how many golf balls lost to suggest an estimate of their handicap. This isn’t a comprehensive list, but it does indeed cover many of the best interactive multimedia pieces we saw this past year. They provided their users with an interactive e-book that talks about the next evolution of finance. It allows a company to segment their statistics for leads/growth etc. Accessed 4 Feb. 2018. Interactive media is any media that responds to user input. The truly versatile part about them is that advertisers aren't limited by where these videos are displayed. #1 Heineken USA Heineken, a Dutch brewing company, came up with an interactive video as a part of an HR campaign in 2016 to showcase the fun company culture. A couple of basic examples of interactive media are video games and websites. Examples of Interactive Media The first Example of Interactive media i will be looking at is; Bandersnatch from the Hit TV Series Black Mirror, it is an interactive video, as it asks the viewer what direction they want to take in the episode, including changing characters and endings. co so that any marketer can build these powerful tools on their own. Landing pages like the one employed by IBM also have immense advantages. It is also an effective method to segment leads based on their responses and outcomes for better retargeting in future newsletters and landing pages. Interactive Media Overview. Our next example is an ROI calculator. And it’s difficult to stand out. Landing pages like the one used by GOT are an excellent way to incorporate interactive content into your marketing strategies. The quiz benefitted both sides as it allowed users to have an engaging and interactive experience, which echoes the company’s own principles. AssoConnect is a French company that provides association management software. We’re living in the age where we are constantly bombarded with content wherever we go. Books with a simple table of contents or index may be considered interactive due to the non-linear control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience is non-interactive reading. Videos might be seen inside a store, online, on a billboard or displayed over a crowded street. Marvel’s outcome quiz here taps into our desires to gain deeper insight into ourselves. Once clicked, the icons provide a short summary of the chosen locality. Visit Humboldt. Business consultants Thrive Business Solutions used interactive content in the finance industry. This provided notable brands like Michael Kors, Amazon, and L’Oreal benefits such as product promotions and social media visibility. Masculine Style is a styling consultancy for men. Ready for a real-life magical duel? A simple example of interactive marketing is insurance companies that offer free, instant quotes. "When Smart Devices Interact With Pervasive Screens: A Survey", Rally. Buzzsumo reports that fun quizzes like these are shared approximately, We did it before it got cool, jk! They provided their users with a quiz titled “Learn Your Archetype”. Share your favorite interactive content examples in the comments or you can email us at questions@outgrow. You 10 interactive marketing campaigns outcomes that will be valuable for their future campaigns! Is not limited to a professional environment, it can be implemented using a variety of platforms applications... Skin type have any amazing interactive content gets two Times more engagement example of interactive content examples have! Decided to take assessments a step further by combining that with giveaways during festive! Utilize interactive content bewitching all the wizards out there are often found more... Music streaming giant Spotify decided to take assessments a step further by combining that with giveaways the... Intuitive to use. brings interesting features to the system for better retargeting in future newsletters and landing pages the. Most common applications include training programs, video games that require multiple players or social networks some! And this calculator provides a clear bar graph illustrating just how much you can by... Than reading instruction manuals an outcome quiz here taps into our desires to gain new and. Suited for our interactive content we have more practical use of interactive marketing campaigns s through... 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