This was an extremely effective quiz as it provided users a personalized result based on their mood at that very moment! Moving on from music and metropolis based quizzes, we have more practical use of interactive content by Audi. Here’s the last of our interactive content examples. This approach usually works best on social media, often accompanied by a hashtag, and is a fantastic way to shine a spotlight on the brand’s target audience and allow customers and prospects to see themselves represented. Buzzsumo reports that fun quizzes like these are shared approximately, We did it before it got cool, jk! Ready for a real-life magical duel? Another way to incorporate interactive content is to include an idea generator that would provide more suggestions and ideas for newer interactive content you can share in the future! [10], The media which allows several geographically remote users to interact synchronously with the media application/system is known as Distributed Interactive Media. The customers were able to gain valuable insight into how to express themselves through their fashion and persona. co helped them generate 57,000 leads and a whopping 286,000 visits! After all, the perfect fit can gloriously transform any and every outfit! The publishing house was also able to increase their user segmentation and lead retention rates as both brands would be able to retarget their customers more accurately in their future marketing campaigns. co to help their audience assess their knowledge of healthy food options for diabetes control. Barões Digital Publishing is a publishing house in Brazil. Share your favorite interactive content examples in the comments or you can email us at questions@outgrow. Eun, J. Interactive content of this sort is an excellent marketing strategy that can help you increase your customer satisfaction rates and brand loyalty. Music streaming giant Spotify decided to take a simpler approach by providing a quiz that users can take regardless of the day. This increased the ability of interactive video systems. A much more aesthetic and interactive, as well as engaging approach – a recommendation quiz. 9 Examples of Media Culture. LinkedIn Corporation, 25 Apr. Masculine Style is a styling consultancy for men. They provided their customers with a calculator to determine their compulsory contribution. The Internet is probably the most widespread user of interactive media today. The device is designed to reduce the effect of jet lag on customers that often take long flights across time zones. AssoConnect is a French company that provides association management software. They used Outgrow. Volume 13, Issue 4, August 2017. It consists of questions such as unique leads generated per year, customer lifetime value, and monthly marketing budget. Providing an interactive ebook would also help establish your brand as reputable, and willing to solve your customer’s problems with innovative solutions. Perfect for customers who love to avoid math! An educational quiz of this sort is extremely useful for ensuring product promotion as graded quizzes share valuable information and let users know where they stand. Social media, mobile apps and games have transformed the way we play, work and interact with each other drastically compared to just 10 years ago. Simply put, it refers to the different ways to which people can process and … You gotta dress the part after figuring out your superhero mark of course! Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. Websites, especially social networking websites provide the interactive use of text and graphics to its users, who interact with each other in various ways such as chatting, playing online games, sharing posts that may include their thoughts and/or pictures and so forth. And for the company, this was a great way to build on their brand awareness and loyalty. A benefit of using a calculator is that through the lead generation page, Thrive Business was able to collect qualified leads. co so that any marketer can build these powerful tools on their own. Another way to incorporate interactive content is to include an idea generator that would provide more suggestions and ideas for newer interactive content you can share in the future! Video games are also one of the common examples of Interactive Media as the players make use of the joystick/controller to interactively respond to the actions and changes taking place on the game screen generated by the game application, which in turn reacts to the response of the players through the joystick/controller.[12]. Videos might be seen inside a store, online, on a billboard or displayed over a crowded street. The customers were presented with important information in an easily comprehensible and extremely engaging manner. Sephora takes personalization a step further in its e-commerce recommendation quiz. It helped generate over. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. The quiz benefitted both sides as it allowed users to have an engaging and interactive experience, which echoes the company’s own principles. This quiz allows users to pick a room, color palette, personality, and activity preference in 8 quick questions to find out their design personality. The definition of media culture with examples. But that’s not all, as they also enable you to analyze the potential of your existing marketing campaigns. by engaging in the post itself, the user shares the post with their own network. Though the word media is plural, the term is often used as a singular noun. On her days off you can find her seeking some general knowledge about everything that catches her eye or reading fascinating books that blow her mind. Examples of Interactive Multimedia Products Media Dynamics has extensive experience developing multimedia programs application for a variety of applications. Another interactive marketing example that utilizes the age-old “slide” is the Financial Times Infographic on Bank CEO Compensation. The Wizarding World brings all Harry Potter, and specifically Remus Lupin fans together to keep his character alive by sharing a graded quiz that would allow users to check how well they know his quotes. Interactive products such as smartphones, iPad's/iPod's, interactive whiteboards and websites are all easy to use. Users can hover over and click on various icons throughout their map. If buying your own car is not a preference for you, not to fret! This is surely an innovative way to integrate interactive content into your existing marketing strategies. This was one of the most informative as well as enlightening approaches to interactive content we have seen so far. The 5 Most Talented 3D Sidewalk Artists. Web Courseworks. Golf Avenue is an online retailer for golf equipment. Children have different styles of learning, and interactive media helps children with visual, verbal, auditory, and tactile learning styles. 2012. And the data allows segmentation of leads and customers based on their interests and outcomes that will be valuable for their future marketing campaigns. Interactive media is captivating tech-savvy children via apps and video games. Allowing the reader to slide through time and compare the changes in compensation over a matter of years with a simple slide really drives the article’s main points home through interaction. They can enable you to maximize your social media channels as they have high shareability. The quiz also skyrocketed their conversion rates by 33%, to enable them to gain new leads and customers. The sharp fall in hardware costs and the unprecedented rise in the computer speed and memory transformed the personal computer into an affordable machine capable of combining audio and color video in advanced ways. [1][2] Uber provided customers with an interactive quiz with two quick questions allowing users to estimate the fare of their ride. The quiz also helped in the brand’s lead segmentation strategies as users with different responses to the questions can be retargeted more appropriately. The analogue videodisc developed by NV Philips was the pioneering technology for interactive media. They can be remarkably visually appealing for users. Marvel brings a superhero-themed quiz that allows users to pick from various aspects of their personality in 10 quick questions to find out “the mark that speaks to our true identities”. 93% of marketers acknowledge that utilizing interactive content in some way or the other has been extremely effective in educating buyers. Interactive content’s reach and impact has been on a steady growth, as statistics show. With all this in mind, here are some of the best interactive content marketing examples! Amazon decided to take assessments a step further by combining that with giveaways during the festive sale period. They can also help you learn more about which strategies your customers respond more positively to, and also which of your leads are more interested in your brand as a whole. Landing pages like the one used by GOT are an excellent way to incorporate interactive content into your marketing strategies. The questions focused on various aspects of a user’s personality that would provide a personalized answer as well as allow the brand to learn how to retarget their customers more accurately. It allows users to choose from a wider range of skin concerns, types of products, or clean products. This form of communication allows senders and receivers to build long term trust and cooperation. Any form of interface between the end user/audience and the medium may be considered interactive. This is because interactive content can be customized and tailored to provide personalized results and outcomes suited to each customer, in a way that static content like blogs or infographics are not able to. This quiz also worked as a promotion strategy by showcasing the brand’s extensive line of products to its customers. Videos: Videos are a logical first place to start because they are inherently interactive. Interactive media is not limited to electronic media or digital media. Ed. 15 Examples of Mass Communication. The quiz was extremely useful for the users and the company alike. By observing what time zones a person has crossed and matching those to the basic known sleep cycles of the individual, the machine is able to predict when a person's body is expecting light, and when it is expecting darkness. These quizzes encourage users to share their results which enables product promotion for the brand. We’re living in the age where we are constantly bombarded with content wherever we go. The quiz’s engaging nature was the secret behind its success. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in, Interactive content ensures that customers and visitors are able to have more. And it’s difficult to stand out. It also increases the traffic to the website. Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. Landing pages like the one employed by IBM also have immense advantages. Learn how and when to remove this template message, International Interactive Communications Society, "Delta teases us with 'shower' that beats jet lag - CNN Travel", "Technology and Interactive Media as Tools in Early Childhood Programs Serving Children from Birth through Age 8", "Selected Examples of Effective Classroom Practice Involving Technology Tools and Interactive Media", Bill Buxton: The three mirrors of interaction, https://en.wikipedia.org/w/index.php?title=Interactive_media&oldid=995757547, Articles needing additional references from July 2009, All articles needing additional references, Creative Commons Attribution-ShareAlike License. Business consultants Thrive Business Solutions used interactive content in the finance industry. And certain products may not be suitable for all, depending on their skin type. - my definition Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image,… It used to require a lot of development work to build these content pieces, but we created Outgrow. This idea generator allows users to pick from a range of industries and different goals they wish to achieve through the interactive content shared to provide personalized and relevant suggestions. A couple of basic examples of interactive media are video games and websites. Interactive content helps with customer acquisition and engagement, which is why it has become a core part of the marketing strategy in the 2020s. Content Marketing Institute has reported that interactive content has a 77% “reusable value”, which means it is effective in enabling repeat visitors and generating multiple exposures. 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